New study reveals best words for brand slogans
27 June 2023Management
Consumers will condemn activist brands as ‘woke-washers’ if they cannot prove moral competency when challenging freedom of speech
25 March 2021Management
Codes of conduct fail to address exploitation in Bangladesh’s clothing factories
1 March 2019Management
The selfie is a powerful engagement tool – but only if you follow these three rules
17 July 2017Management
Cass students consider brands and customers at MBA London Symposium
24 May 2017Management